Demand
Real searches with enough commercial intent.
Google Ads setup and repair
Buy useful demand. See where every pound goes.
Intent-led campaigns connected to a matching landing page, verifiable customer actions and clear budget controls. Launch with a reason to continue and a rule for stopping.
Focused setup or repair £350 - £700. Media spend is paid separately and directly to Google.
Campaign controlillustrative
Spend cap£ •••paid by your business
- Search termhigh intent✓
- Advert and pagepromise matched✓
- Business actionconversion verified✓
Ownedclient account and data
Cappedagreed media budget
Excludedwrong searches removed
Verifieduseful actions tested
Interactive paid-demand planner
Define the outcome before buying the click.
Choose the closest route. The campaign, exclusions, landing page and conversion should all agree on what a valuable customer action means.
Choose the business outcome
Outcome worth buying
A qualified prospect sends a useful brief for a service the business can deliver.
- Count as conversion
- Completed qualified enquiry, followed by accepted opportunity where the sales process allows it.
- Target
- High-intent searches for the exact service, location and problem.
- Exclude
- Jobs, training, free advice, DIY research, irrelevant locations and services not offered.
Route after the click
Landing pageA specific service page that repeats the promise, shows proof and asks the right qualifying questions.
Stop rule
Pause when enquiries are unqualified or cannot be traced to useful business outcomes.
Search→Page→Outcome
The complete money path
Clicks are a cost. Customer outcomes are the test.
Control
Keywords, locations, schedules and exclusions.
Promise
An advert that matches the actual offer.
Landing
A fast page that continues the same promise.
Action
A qualified enquiry, booking, call or sale.
Decision
Improve, scale or stop using business evidence.
Readiness before launch
Some problems deserve a repair, not more traffic.
Sending paid visitors into an unclear or unserviceable route makes the weakness more expensive. Ernest identifies the dependency before switching campaigns on.
- Clear offer and viable value
- Capacity or stock available
- Matching landing route
- Useful conversion can be tested
- No dependable follow-up
- Unknown margin or capacity
- Advert contradicts the page
- Only clicks can be measured
Client accountOwned and billed by your business
Manager accessErnest K, linked while needed
Account and measurement control
No hidden spend. No agency lock-in.
Your business remains an administrator and pays Google directly. Conversion tracking is implemented and tested with appropriate privacy information, while Ernest receives only the access needed for the agreed work.
Setup fee, spend and management
Three different costs. Never blur them.
The one-off range suits a focused setup, tracking implementation or contained repair. The media budget and any continuing work are agreed separately.
See all service prices →Focused setup or repair£350 - £700one-off scope after account and landing-page check
- Account, offer and measurement audit
- Focused campaign and intent structure
- Search-term and location exclusions
- Advert and landing-page alignment
- Conversion implementation and test
- Budget cap, reporting and stop rule
Separate: Google media spend, new landing-page builds, product-feed work, call tracking providers, creative production and ongoing campaign management.
No fixed return, lead volume or sales result is promised.
Before buying traffic
Google Ads questions.
Is advertising spend included in the £350 to £700 range?
No. The range is Ernest’s one-off fee for a focused campaign setup, tracking implementation or contained account repair. Advertising spend is paid directly from your business account to Google. The proposal separates setup, media budget, optional landing-page work and any ongoing management.
How much should I spend on Google Ads?
There is no honest universal figure. The useful test budget depends on click costs, location, conversion rate, sale value, margin and how much data is needed for a decision. Ernest models the assumptions and agrees a capped starting budget with a stop rule before launch.
Can you guarantee leads or sales from the campaign?
No. Campaign structure, exclusions, adverts, landing pages and measurement can be improved, but competitors, auction prices, customer demand and the business offer remain outside any guarantee. The work makes performance visible enough to improve or stop.
Will I own the Google Ads account and its data?
Yes, the preferred setup keeps your business as the client account administrator and direct payer. Ernest is linked with the access needed for the work. The account, billing history, campaigns and conversion records remain available if management changes.
What should count as a conversion?
A conversion should represent a useful business action such as a qualified enquiry, confirmed booking, valuable call or completed order. Page views and button clicks can help diagnose a route, but should not be presented as equivalent to revenue or a genuinely qualified lead.
When should Google Ads wait?
Wait when the offer is unclear, the landing page contradicts the advert, calls cannot be answered, stock or availability is unreliable, conversion tracking is untestable, or the business cannot follow up promptly. Repairing that route first usually protects more budget than launching another campaign.
Bring the offer and current account
Find the conversion first. Then decide whether to buy demand.
Tell Ernest what a valuable enquiry, booking, call or order is worth and what happens after it arrives. You will get a clear setup, spend and stop boundary.
Email about Google AdsCall +44 7946 107202 →Email or telephone only. No guaranteed lead or return.