Custom website design
Custom website design for small business
Bespoke, no themes. Built to be run - not built once and left to break on a Saturday. One person designs it, builds it, and stays responsible for it. About half what an agency charges.
140+ sites built
17 years, since 2009
30 run daily by me
Longest: 10+ yrs, Fort Security Doors
One person responsible
Built to beat your competitors
Your market, and the gaps in it
Everyone in your trade builds the same site and makes the same mistakes. I check the top five near you, find the two or three things none of them do well, and build yours to win exactly there. Pick your trade - this is the kind of thing I find.
The patterns below are examples, not a claim that your local competitors have already been checked. I research the actual results for your market before the build.
What the market does
Where you win
Priced for what it does
Choose the jobs. See the starting cost.
Start with the website. Then select only the jobs it needs to do for the business - take bookings, sell products, collect deposits or bring orders in directly. Every choice explains the outcome and updates the estimate.
The teardown, made visible
What it looked like. What I built.
Drag it. Left is the site a client came to me with; right is the one I replaced it with. Same business, same week.
SEO + AI optimisation - add £400
SEO optimised. AI ready.
For £400, I add two clear jobs to the build: SEO optimisation so Google can find and rank the right pages, and structured content so AI search can understand, recommend and cite the business.
The maths
Agency work, without the agency bill
An agency puts five people on your invoice and one on your website. Here it's the reverse - one person on your website, and about half the price.
Agency deliverable. About half agency price. One person responsible.
Designed, built, fast, mobile, live. Everything a small business needs to look the part.
- Bespoke design, no theme
- Words and pictures produced for you
- Fast, mobile, checked before launch
Then ~£100/yr to run. No licence, no per-user, no commission.
Start to finish
From first call to live in three weeks
You talk to one person the whole way - the same person who builds it. Here is exactly how it goes.
We talk
One call, half an hour. You tell me about the work; I go and take apart your five closest rivals.
You choose
I show you two designs. You pick. No forms, no committee, no theme off a shelf.
You see it
Words and pictures in, speed and search checked, finished - before anyone else sees it. Change anything.
It goes live
Live and submitted to Google. And I'm still the person you message when you need something.
When it breaks on a Saturday, you're not raising a ticket - you're texting the person who built it.
Built and still run
Sites I made, and never left
Anyone shows a launch screenshot. These have been mine to run for years - the number is time since each went live.
Fort Security Doors
Security doors for the trade — products, enquiries and account access
Fort Engineering
Security manufacturer — one factory, connected customer brands
The House at Ramsgate
Georgian boutique hotel - rooms, restaurant and weddings
Ready when you are
Shall we build somethingthat beats your competitors?
I reply within 24 hours - much faster on WhatsApp. Bring your rivals' web addresses; I'll tell you where they're weak.