Stop making customers wait for the next page.

No. Lab scores vary with the test device, network, location and temporary server conditions. I improve repeatable bottlenecks and report the customer-visible change. A stable, useful website matters more than a fragile perfect run.

A typical focused overhaul includes a baseline, bottleneck trace, relevant image, caching, font, script, WordPress or server-configuration work, customer-route verification, a before-and-after report and a 30-day recheck. I confirm the scope before work starts.

I compare repeated tests under matched conditions and inspect the route itself. Where enough real-user data exists, that can add longer-term context. The report explains what was measured, what changed and any limitation rather than presenting one unexplained score.

Usually, yes. I inspect the theme, plugins, database, hosting and existing cache before changing anything. If the site has an existing fault or unsafe access, I explain what must be repaired first.

Yes. I work with WordPress, HTML and bespoke PHP websites. The tools differ, but the route remains the same: reproduce the wait, trace it through the browser and server, then change the layer causing it.

Only when it is appropriate. A cache can reduce repeat work, but it does not repair oversized assets, expensive queries, broken third-party requests or unnecessary code. I use caching as one possible part of the solution, not the whole diagnosis.

Not automatically. A slow initial response may come from hosting, but it may also come from PHP, database work, missing cache or an external service. I trace that wait first. If a hosting move is justified, the reason and separate cost are made clear.

Yes. I test the important route beyond the homepage, including product or service selection, cart, checkout, booking calendars, forms, payments and confirmation. Third-party systems can limit part of the result, and that limitation is shown rather than hidden.

It should remain recognisable. Some image delivery, font loading or visual effects may need adjustment, but I do not remove useful content or behaviour without agreement. Any visible trade-off is discussed before it is made.

Most work can be prepared and tested without planned downtime. I make a backup and keep a rollback route before changes. If a hosting or infrastructure change needs a short maintenance window, it is agreed in advance.

Websites change. New images, plugin updates, analytics, adverts or external services can alter the result after the first report. The recheck confirms whether the improvement held and identifies any new drift.

Send the website address, the page or customer action that feels slow, the devices where you notice it and any recent plugin, hosting or design change. I can then tell you what I would measure first and what access may be needed.