White-label development for agencies

Your agency owns the relationship. I make the difficult build happen.

Bring in senior website and systems capability without another salary or another account manager. I work behind your brand, protect your client relationship and deliver directly to the person who approved the brief.

Plan a delivery routeSee partner rates

NDA-ready. Invisible by default. Fixed scope, hourly, daily or reserved-capacity work.

Agency delivery lineyour brand stays visible
Relationship ownerYour agencyscope · price · client decisions
  1. 01
    BriefAgency to Ernest
    private
  2. 02
    Build and QAErnest to agency
    staged
  3. 03
    DeliveryAgency to client
    white-label
No client approach, credit or portfolio use without permission
NDA-readybefore a sensitive brief
Invisibleno unapproved credit
Directone senior developer
Transferablework and access handed over

Interactive delivery planner

Give the right work the right boundary.

Choose the nearest agency need. The responsibility split, checkpoint and commercial model change with the work.

What needs delivering?

Agency need

Your agency has won the account and needs a dependable technical delivery partner for the complete website.

Your agency supplies
Client relationship, approved brief, brand direction, content decisions and consolidated feedback.
Ernest delivers
Technical planning, WordPress or bespoke build, responsive implementation, integrations, testing and handover.

Delivery boundary

Control pointStaged review against the agreed pages, functions and acceptance points before your client sees the release.
Suitable engagement

Fixed project quote after a complete brief, with changes estimated before work expands.

Agency→Ernest→Agency

One client-facing owner

You keep the account. I keep delivery moving.

The end client buys from your agency. You control the proposal, relationship, price and final approval. I invoice your agency for the agreed work and do not ask what you charge.

A
Your agencyOwns the relationship
  • Wins and contracts the client
  • Sets the client price and margin
  • Controls communication and approvals
  • Supplies the brief and consolidates feedback
  • Presents and signs off the delivery
E
Ernest KOwns technical delivery
  • Challenges technical gaps before quoting
  • Builds against the agreed acceptance points
  • Flags risk, dependency and delay early
  • Tests and records the work
  • Hands over code, access and practical notes

Capability without another hire

Use me for the work your current stack cannot absorb.

A complete build, a difficult integration or the awkward job nobody has time to diagnose can use the same accountable delivery route.

WordPress builds

Custom themes, existing builders, block editing, plugins and complex content structures.

WooCommerce

Product catalogues, checkout changes, stock connections, feeds, payments and marketplace links.

PHP and bespoke sites

Existing custom PHP, databases, inherited code, migrations and contained modernisation.

React and Node.js

Interfaces, services, MVPs, dashboards and custom workflows when WordPress is not the right fit.

APIs and business systems

CRM, booking, payment, email, invoicing, customer records and third-party integrations.

Repair and performance

Broken sites, hacked installations, hosting changes, difficult bugs and measurable speed work.

See website capability →See systems capability →
Visibility rulePrivate unless you change it
  1. 01

    A reasonable NDA can be signed before the sensitive brief is shared.

  2. 02

    My name, credit and branding stay out of client-facing delivery.

  3. 03

    The work is not added to my portfolio without written permission.

  4. 04

    I do not approach or solicit the agency’s client.

  5. 05

    Client contact happens only when you request and control the introduction.

Your client list remains your business asset.

Confidential by default

Your client does not become my sales opportunity.

Most work stays entirely behind the scenes. If technical detail is easier to resolve in a client call, I join only after you ask, under the role and communication boundary you set.

Read the working terms →

A production route agencies can control

Brief, scope, stage, test and hand over.

There is no account-management layer between your brief and the person doing the work. Decisions, unknowns and changes stay visible.

  1. 01
    ProtectAgree confidentiality and client-contact rules
  2. 02
    ScopeResolve requirements, dependencies and acceptance points
  3. 03
    ProduceBuild in stages with risks reported early
  4. 04
    ReviewAgency checks the work and consolidates feedback
  5. 05
    DeliverTest, document and hand over under your brand

Interactive brief check

A fast quote starts with five useful answers.

Select what is already known. Missing items do not prevent a conversation. They show whether the next step is a quote or a short discovery phase.

Items already available
Current routeStart with a short discovery

The outcome and constraints need defining before a dependable quote can be given.

0/5 known

Handover that survives the project

The agency receives work it can keep operating.

A launch is not a useful handover if the agency cannot find the access, understand the dependencies or explain what changed. Delivery includes the practical record agreed for the scope.

✓
Acceptance evidenceThe agreed routes are checked before sign-off.
✓
Responsive reviewRelevant widths, browsers and interactions are tested.
✓
Account ownershipClient or agency accounts are preferred over hidden supplier control.
✓
Change recordImportant files, settings and external dependencies are identified.
✓
Known limitsRemaining risks and excluded work are stated plainly.
✓
Clean exitPaid work and agreed access are handed over without lock-in.

Partner pricing

Choose a rate that matches how clear the work is.

You set the client price and keep the margin. I quote and invoice your agency only. No percentage of your sale is requested.

Defined delivery

Fixed project

Quoted after brief

Best when pages, functions, inputs, feedback rounds and acceptance points can be fixed before production.

Change requests priced before they expand the work
Small or investigative work

Hourly

£45 to £60

Best for contained fixes, technical investigation and changing task lists where a fixed outcome cannot yet be promised.

Time boundary agreed before starting
Focused production block

Daily

£320 to £450

Best for development sprints, inherited code, design implementation and a prioritised group of technical tasks.

Priorities fixed for the booked block
Predictable access

Reserved capacity

Agreed monthly

Best for agencies with recurring technical demand that can forecast priorities and reserve a realistic amount of time.

Quoted from workload, response needs and technical mix

External licences, hosting, APIs, paid services and specialist production are identified separately. They are not hidden inside the development rate.

Broad delivery experience

140+ websites since 2009. One person accountable to your producer.

The public work shows range across websites, ecommerce, multilingual builds, business systems and difficult repairs. Confidential agency work stays absent unless the agency permits disclosure.

Review public work
Useful when your agency
  • Wins more development than the current team can safely deliver
  • Has strong creative or marketing capability but needs senior technical depth
  • Needs one named developer rather than another supplier account layer
  • Wants to extend capability without making a permanent hire

Not suitable when the brief hides the real deadline, feedback comes from several uncoordinated people or the expected outcome cannot be discussed honestly.

Before sharing a brief

White-label development questions.

Will my client know you are involved?

Not by default. Ernest’s name, branding, footer credit and portfolio use stay out of the delivery. Client contact happens only when the agency requests it and controls the introduction. The agency remains the visible relationship owner.

Will you sign an NDA before I share the client brief?

Yes, Ernest is willing to sign a reasonable mutual or agency NDA before confidential project information is shared. The exact document still needs review so that its confidentiality, access and delivery obligations match the proposed work.

Who communicates with the end client?

The agency does. It collects requirements, manages expectations, consolidates feedback and gives approval. If a technical conversation would genuinely help, Ernest can join only after the agency asks and defines the role, participants and communication boundary.

Can I add my own margin to your price?

Yes. The agency sets and owns its end-client price. Ernest quotes and invoices the agency only and does not request visibility of the agency’s margin or a percentage of the client sale.

Do you work only with WordPress?

No. WordPress and WooCommerce are core strengths, including inherited and bespoke PHP builds. Ernest can also deliver HTML, CSS and JavaScript front ends, React and Node.js work, APIs, booking and payment routes, portals, automation, AI integrations, repairs and performance work.

How are white-label projects priced?

Defined projects receive a fixed quote after the brief. Variable or investigative work is £45 to £60 per hour, or £320 to £450 for a focused day. Reserved monthly capacity is quoted from the expected workload, response needs and technical mix. External services and approved change requests are separate.

Can you take urgent overflow work immediately?

Sometimes, but availability and diagnosis come before a promise. Send the real deadline, current client commitment, known symptoms, stack and access position. Ernest will say whether the work fits, what can be checked first and where a fixed outcome would be dishonest before investigation.

Who owns the completed work and accounts?

After full payment, the agency or end client receives the agreed bespoke work, practical documentation and access. Domains, hosting and external provider accounts should be held by the agency or client where possible. Third-party software and services remain subject to their own licences.

Bring the brief or the difficult part

Protect the client relationship. Make delivery easier to trust.

Email the work type, current stage, technical stack and real deadline. I will identify what is quote-ready, what needs discovery and whether the capacity fits.

Email an agency briefCall +44 7946 107202 →Email or telephone only. Confidential information can wait until an NDA is agreed.
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