Websites by industry
What kind of business are you building for?
Different businesses lose customers in different ways. Choose yours to see the relevant problems, useful features, realistic prices and the right next page.
The shortest route to the right page
1
Choose the businessnot a list of web features
2
Recognise the problemcommission, no-shows or poor leads
3
Open the relevant guidewith work, prices and the right systems
140+websites built
6countries served
~30industries worked across
10+longest client, in years
7clear industry routes
Start with how customers buy
Choose the closest path. It does not have to be exact.
Use the quick guide if you are unsure, or go straight to the business that sounds like yours.
Customers usually:
Different trades, real work
Not industry mockups. Businesses still using them.
Three very different businesses. Each site follows the way its own customers decide, buy and get in touch.
Builder or trade
Fort Security Doors
Security doors for the trade — products, enquiries and account access
Different route, same foundation
Bespoke does not mean starting from chaos.
The buying journey changes by industry. The standards underneath it do not.
Built around the customer action
Book, reserve, order or request a quote. The main journey starts with what the customer came to do.
Found locally and understood by AI
Clear pages, useful structure and the right local signals rather than the same generic SEO copy.
Fast, accessible and editable
The site works on a phone, is usable by more people and does not need a developer for every small change.
Owned by the business
Domain, hosting, code, content and customer records stay under your control.
Not on the list?
Your business is not unusual because it is not listed.
I have also built for schools, accountants, garages, vets and specialist services that do not fit a tidy category. Tell me how customers find you, buy from you and where the process currently breaks.
Describe your businessBefore you choose
Questions about industry experience.
Have you worked in my exact industry?
Not always, and I will not pretend otherwise. I have worked across around 30 industries, so I start with the closest customer journey: booking, reserving, buying or requesting a quote. The useful experience usually sits there rather than in the label above the door.
What if my business fits more than one category?
Choose the route that matches the main action you want a customer to take. A hotel with a restaurant may need both booking journeys, while a clinic that sells products may combine appointments and ecommerce. The final structure can cross categories without confusing the visitor.
Do industry websites use a template?
No. They share a proven technical foundation, but the page order, copy, customer journey and useful functions change around the business. A trades website should not behave like a salon website with different photographs.
Can you replace the platform we currently use?
Sometimes. I check the data, integrations, contract and any export limits first. If replacing it would lose something important or cost more than it saves, I will explain that before recommending a rebuild.
Can the website connect to our booking or payment provider?
Often, yes. The exact answer depends on what the provider allows through its API, embed or export tools. I check that before the scope is agreed, so a promised connection does not turn into a surprise later.
Who owns the finished website and its records?
You do. The domain, hosting, code, content and customer records stay under your control. You are not tied to me to keep the website running or to move it later.
Start in the right place
Start with the industry. Build around the business.
If none of the routes feels exact, that is a useful first conversation rather than a problem.
Choose a pathAsk me which one fitsTwenty minutes. Free. A straight answer either way.