The problem
The previous website had an outdated design, no meaningful SEO setup and very slow loading times.
Client project
Hair Culture London
London salon — services, shop and external booking
A closer look
The project, in use.
- 3 years working together
What the work changed
Built around the real job.
What I built
I rebuilt the website in stages until it became a complete bespoke-code rebuild. The work includes a new design and navigation, a shop, appointments and deposits through an external booking provider, a dedicated page for every service, articles and guides, SEO and LLM optimisation, reviews, email connections and ongoing maintenance.
What changed
The salon now has a fast, modern website with clearer navigation, proper service pages, useful editorial content, online shopping and stronger foundations for conventional search and AI-assisted discovery. A bespoke internal booking system is planned for the next stage.
Connected parts
What sits behind it.
Search rankings
Show up when someone searches what you sell
Recommended by AI
Make the business easier for AI-assisted search to understand, retrieve and cite
Content and social
Turn your real knowledge into useful pages, articles, email and social content
Online shop
Your checkout, your customers, no marketplace cut
Appointments
Customers book themselves, day or night
Payments and deposits
Payment connected to the action you already sell
Newsletter
A customer list you control, with permission attached
Reviews automation
Ask every eligible customer at the right moment, without chasing
Evidence, not decoration
Check what is live now.
Saved claims carry a date. The speed check runs only when you ask it to, against the public page as it is today.
Live mobile check
Open the full website checker →Runs only when pressed. No email required.
More work
Related projects.
Your project
Need something this considered?
Tell me what the business needs to do. I will reply personally and tell you what I would build.