Reach
Crawlable, indexable, fast enough and understandable without a fragile interaction.
AI search optimisation
Become a useful source, not a hopeful prompt.
Make your business easier for AI-assisted search to find, understand and cite through crawlable pages, clear facts, original evidence and answers customers genuinely need.
Focused one-off improvement £400 - £800. No platform mention or recommendation is guaranteed.
Grounded answer pathillustrative
Customer asksWho has solved this exact problem before?
Answer system compares sources
Specific evidence, clear fit and current service facts provide something useful to retrieve.
1Expert page2Case evidence3Business facts
Crawlablepublic pages machines can reach
Specificanswers beyond commodity copy
Supportedfacts connected to evidence
Measuredcitations, visits and actions
Interactive answer-source lab
Start with the question. Build the source it deserves.
Different questions require different evidence. Select the nearest customer intent to see the page and signals worth improving.
Choose a customer question
Question to earn
Which provider is a strong fit for this particular job?
Best source page
A focused service page with clear fit, limitations, process and alternatives.
Evidence required
Named work, specific outcomes, relevant experience, customer evidence and transparent boundaries.
Machine-readable support
Service and organisation facts that match what a visitor can see, supported by useful internal links.
Useful outcome
A source worth opening, checking and citing because the visible page carries the detail.
Customer routeLet the reader inspect the evidence and send a qualified brief.
Weak shortcut
Generic claims such as best, leading or affordable give an answer system little trustworthy detail to compare.
The source chain
Each layer must survive the layer before it.
A clever schema block cannot rescue a blocked page. A crawlable page cannot create expertise that the business has not shown.
Explain
Unambiguous business, service, product, location, author and update facts.
Prove
Original experience, useful detail, named work, data or dependable references.
Convert
A cited visitor lands on a page that keeps the promise and offers a sensible action.
Content that adds information
First-hand detail beats another polished summary.
The strongest source material often already exists in completed projects, specialist decisions, product data, support questions and the owner’s explanations. The work is to make it accurate, structured and useful in public.
Google guidance for generative AI search →Seven general tips anyone could write
- No specific experience
- No new evidence
- No accountable point of view
One difficult decision shown properly
- What happened and why
- Evidence and trade-offs
- Named owner and next step
Service facts, evidence and answers a customer can inspect
Accurate markup that describes the same visible subject
Machine layer without make-believe
Structure clarifies facts. It does not manufacture them.
I check crawl routes, canonical and indexing signals, sitemaps, internal links and appropriate structured data. The markup must describe current visible content, and valid code still does not guarantee a search feature or citation.
Google structured data guidelines →Evidence after publication
Measure what platforms expose. Do not invent one score.
Reporting differs between systems and changes over time. A useful baseline records observable citations, referenced pages, referral visits and customer actions, with gaps stated plainly.
Answer visibilityCitations and referenced URLs where available
Website activityIdentifiable referrals, landing pages and actions
Source qualityCoverage, freshness and evidence gaps
Focused improvement route
Audit, choose, publish, then observe.
The first scope concentrates on a small set of valuable questions and source pages. A wider programme is proposed only when the first inventory justifies it.
See the broader website audit →- 01BaselineCheck access, identity and current citations
- 02QuestionsChoose intents the business can answer properly
- 03SourcesBuild or improve visible evidence pages
- 04StructureAlign facts, links, markup and discovery routes
- 05LearnReview observable visibility and useful actions
Technical and editorial depth
140+ websites built since 2009. Schema is part of the page, not the whole answer.
Ernest combines website architecture, technical search, structured data and content work. That makes it possible to repair the complete source route rather than install one disconnected AI-search feature.
See the wider SEO serviceFocused one-off scope
Improve the most valuable sources first. Scale only with evidence.
The range suits an existing business website with real expertise or product information and a contained set of priority questions.
See all service prices →Focused AI-search improvement£400 - £800one-off scope fixed after the source audit
- Crawl, indexing and answer-source baseline
- Priority questions and evidence inventory
- Business, service and author clarity
- One or a small number of source-page improvements
- Applicable structured data and internal links
- Available referral and citation measurement
Quoted separately: large research programmes, substantial copywriting, new photography or video, ecommerce catalogues, multilingual work, digital PR, ongoing publishing and major technical rebuilds.
No fee buys a recommendation from Google, OpenAI, Microsoft or another answer system.
Before optimising for answers
AI search optimisation questions.
Can you guarantee that ChatGPT, Google AI or Copilot will recommend my business?
No. Ernest can improve the website, content, entity clarity, crawl access and evidence available to search and answer systems, but each platform decides what it retrieves, summarises and cites for a particular person and question. Inclusion and wording cannot be guaranteed.
Do AI answer systems need a separate kind of SEO?
There are additional surfaces and measurements, but the foundations overlap heavily. Public crawlable pages, sound technical SEO, clear identity, useful original content, accurate facts and strong source evidence remain central. Google explicitly says its normal SEO practices continue to apply to its generative AI features.
Does adding schema make an AI system cite the website?
No. Applicable structured data can clarify facts that are already visible and accurate on a page, but it does not create authority or guarantee a citation. Misleading, irrelevant or hidden structured data can create search-quality problems rather than solve them.
Should I publish hundreds of AI-written question pages?
No. Large volumes of pages that restate common information without original value are unlikely to build a credible source and may breach search spam policies when created mainly to manipulate visibility. The useful programme starts with first-hand expertise, real customer needs and fewer stronger pages.
How can AI-search visibility be measured?
Where platforms provide data, Ernest can review citations, referenced URLs, impressions and referral traffic. Analytics can also show visits and useful actions from identifiable sources. Reporting coverage varies by platform, query and rollout, so the baseline states exactly what can be observed rather than inventing a universal visibility score.
What does the £400 to £800 range cover?
It covers a focused existing-site audit and improvement scope such as crawl access, business and service clarity, applicable structured data, one or a small number of priority answer pages, internal links and measurement setup. Large research, content, ecommerce catalogue or ongoing publishing programmes are priced separately after the inventory.
Bring the website and valuable questions
Find what the business can prove. Make that easier to retrieve.
Tell Ernest what customers ask before choosing you and which experience, data or product information supports the answer. You will get a clear source-page scope and honest measurement boundary.
Email about AI searchCall +44 7946 107202 →Email or telephone only. No mention, citation or ranking guarantee.