Identity and ownership
Claim or create the correct profile, keep the business as primary owner and use named access for management.
Google Business Profile setup
Be clear on the map before chasing a position.
An eligible, business-owned and accurate profile connected to the right website route. Customers see what you do, where you serve and how to take the next step without conflicting details.
Focused one-off setup or improvement £300 - £600. Verification and ranking remain Google decisions.
Local customer viewillustrative
Local specialist
Your Business
Correct category · Open hours · Service area
CallDirectionsWebsite
Eligiblebusiness model checked first
Ownedprimary access stays with you
Accuratereal-world details agree
Measuredcalls and useful actions
Interactive eligibility model
Where do customers meet the business?
Choose the closest operating model. This is practical guidance for scoping the work, not a guarantee of approval.
Select how you serve customers
Likely profile treatment
Normally eligible when customers can visit during the stated hours and the location has permanent signage.
- Location
- Full customer-facing address
- Service area
- Optional service area when the business also travels or delivers
- Hours
- Hours when customers can be served at the location
- Customer action
- Visit, call, book or open the supporting website page
Scope decision
Current routeLikely fit, subject to Google verification
Search and MapsAccurate public representation
Check before setup
Read Google eligibility guidance →Confirm signage, staffed hours and exact real-world business details before verification.
A complete local profile
Every visible field should help a customer decide.
Setup is more than filling every box. The details need to be truthful, useful and supported by the business website.
Name and category
Use the real-world business name and the most accurate primary category, without stuffing search phrases into either.
Location or service area
Show a qualifying customer location, or hide the address and define the genuine areas served.
Hours and availability
Publish normal and special hours that customers can rely on, including closures and seasonal changes.
Services and actions
Describe the real offer and connect calls, booking, ordering or website links to a route that works.
Photos and evidence
Use useful current images of the place, people, work or products instead of anonymous stock decoration.
What local visibility depends on
Improve what is controllable. Name what is not.
Google describes local results mainly through relevance, distance and prominence. A credible service improves the inputs without turning them into a ranking guarantee.
Google guidance on local ranking →Can improve
Relevance
Accurate category, services, details and website pages that match the real offer.
Cannot promise away
Distance
How far the business is from the searcher or the location Google understands for the search.
Earn over time
Prominence
Recognition across the web, useful references, genuine reviews and a credible real-world business.
Primary ownerYour business account
Named managerErnest K, while needed
- No shared password
- Access can be reviewed
- Ownership remains transferable
Control before optimisation
The profile belongs to the business.
Your business remains the primary owner. Ernest is invited through Google access controls for setup or management, so nobody needs to exchange the main account password.
Google owner and manager guidance →Reviews without manipulation
Ask every suitable customer. Do not buy the answer.
A simple request link and response routine can make genuine feedback easier. Incentives, fake experiences and positive-only filtering create policy risk and poor evidence for customers.
A genuine completed jobneutral request after the customer experience
- 1Send the same clear review route
- 2Let the customer choose the rating and words
- 3Reply professionally without exposing private detail
Setup and improvement route
Diagnose before editing the public record.
Ownership disputes, duplicates and policy problems need a different route from a clean first setup. The first check decides which job this is.
- 01EligibilityConfirm the real operating model
Storefront, service area, hybrid or a different online route.
- 02ControlFind ownership, duplicates and restrictions
Do not create another profile on top of an unresolved one.
- 03EvidencePrepare consistent business details
Name, location, signage, service area, contact and website.
- 04BuildComplete useful profile information
Categories, services, hours, images and customer routes.
- 05RunHand over a maintenance routine
Keep special hours, services, photos and reviews current.
A profile connected to a real website
140+ websites built since 2009. No local ranking theatre.
Ernest works across websites, technical search, customer systems and ongoing care. That matters when the profile is correct but the page it sends customers to is slow, vague or disconnected from the advertised service.
See the wider search serviceProfileAccurate local facts and action links
WebsiteA page that supports the exact service
MeasurementUseful calls, bookings and enquiries
Focused one-off work
Straightforward setup has a range. Problems need diagnosis.
The existing profile and business model are checked before the exact deliverables are fixed. There is no compulsory monthly plan after a one-off job.
See all service prices →Focused setup or improvement£300 - £600one-off, scope agreed after the profile check
- Eligibility, ownership and duplicate check
- Accurate identity, category and contact details
- Location or service-area treatment
- Services, hours, website and action routes
- Photo and review-route guidance
- Verification preparation and handover
Quoted separately: suspension recovery, disputed ownership, several duplicates, multi-location work, substantial website changes, photography, content production, review automation and ongoing management.
The fee pays for correct setup and improvement work. It does not buy verification or a local search position from Google.
Before changing the listing
Google Business Profile questions.
Is my business eligible for a Google Business Profile?
A business normally needs genuine in-person contact with customers during its stated hours, either at a qualifying location or by travelling to customers. Online-only businesses, virtual offices, lead-generation businesses and many property listings are not eligible. Google makes the final decision under its current rules.
Can you guarantee that Google will verify or rank my profile?
No. Ernest can prepare accurate evidence, correct eligible details and guide the verification route, but Google controls approval and local results. Google says local ranking is mainly influenced by relevance, distance and prominence, and there is no way to request or pay Google for a better organic local position.
Should a service-area business show its home address?
Not when customers are not served there. Google instructs service-area businesses to remove the address from the public profile and define specific areas they genuinely serve. The private address may still be needed for verification, but it should not be turned into a public shopfront claim.
Who owns the Business Profile after setup?
Your business should remain the primary owner. Ernest can be invited with the appropriate manager or owner access for the work, so passwords do not need to be shared and access can be removed later. The handover records who owns and manages the profile.
Does the £300 to £600 range include suspension recovery?
Not automatically. The focused range covers a straightforward eligible setup, ownership correction or profile improvement. Suspensions, duplicates, conflicting evidence, several locations, previous policy problems or a large content and photography requirement need diagnosis before a fixed scope is agreed.
Can you help with reviews on the profile?
Yes. A legitimate request and response route can be connected, including the separate reviews automation where useful. Customers must be asked neutrally about genuine experiences. Incentives, selective positive-only requests and fake reviews are not part of the service.
Bring the business name and current profile
Check the facts first. Then improve the route.
Tell Ernest where customers meet the business, whether a profile already exists and who can access it. You will know whether this is a clean setup, an improvement job or a recovery problem before changes are proposed.
Email about the profileCall +44 7946 107202 →Email or telephone only. No verification or ranking guarantee.