Prices
Website design prices, and what it costs to run afterwards
Every number on this page is a real range, not an opening bid that doubles at invoice time. Pick what you need below and the range narrows.
Build your number or book a call - I reply within 24 hours.
A small business website costs £900 to £3,000, depending on how much research, content and custom work goes into it. Running it costs about £100 a year for hosting and a domain - no licence fees, no commission, nothing per booking. If you want me looking after it, plans start at £49 a month.
Build your number
What would mine cost
Nothing here emails you a quote. The range moves as you tick.
Every month
£49
Watch - monitoring, not attention.
One-off, to build it
£900 - £3,000
Pick a sector and the range narrows.
What it costs you to stay online
About £100 a year
Hosting and a domain. That is the whole running cost.
Book a call to turn this into a numberRanges, not quotes. The call is where it becomes a number. Worth checking what your current software costs too - spend check.
Build
Pay once, then it's yours
| Essential build | Design, build, mobile, speed, basic SEO, Google profile linked, and you are trained to run it. | £900 - £1,800 |
|---|---|---|
| Market-first build | Everything in Essential, plus a teardown of the top five rivals in your town, a design built for you rather than picked from a shelf, photography and copy produced, and a launch push. | £1,500 - £3,000 |
| Online shop | WooCommerce, your products, your payment account, no per-sale cut to me or anyone else. | £1,800 - £4,500 |
| Payment integration | Add card payments, deposits or subscriptions to an existing website or customer journey. | £300 - £800 |
| Connected commerce | A shop connected to Amazon, a CRM, accounts, courier, warehouse or supplier data. | £3,200 - £6,500 |
| Bespoke commerce | Custom Node.js and React applications for pricing, suppliers, portals and workflows that standard platforms cannot support. | From £6,500 |
| Second language | Written natively, not run through a translator. Per language. | £300 - £600 |
| Specialist shoot day | I shoot the everyday stuff myself. When it needs a specialist - food styling, drone, a studio, a film crew - I bring one in and you still deal only with me. Or I introduce you and you deal direct, free. | £250 - £450 |
You'll own everything. Domain, hosting, code, content. Leave anytime - nobody leaves.
More on the work itself: website design for small business uk, ecommerce website design uk, multilingual website design uk.
Run
What a month costs
This is the part most designers do not sell you, and the part that decides whether the site still works in a year.
Watch
£49
a month
- Hosting watched
- Updates applied
- Backups taken
- Uptime and security monitored
- One report a month, in plain English
- No edits
Essential
£99
a month
- Everything in Watch
- 30 minutes of edits a month
- Owner dashboard
Growth
Systems included from here£199
a month
- Everything in Essential
- Google profile managed
- Four seasonal campaigns a year
- Email deliverability watched
- One hour of edits a month
- Every system hosted and supported
- Annual check on what your software costs
Full
£299 - £349
a month
- Everything in Growth
- One conversion experiment a month
- Two posts written
- Email sequences
- Automations monitored
- Same-day priority
Watch is monitoring, not attention. It buys uptime, backups, updates and a report. The month you first ask me to change something is the month you move to Essential.
If you update the site yourself and nothing else is connected to it, Watch is enough. Do not buy Growth for a five-page site that never changes.
All four tiers in full: website care plan.
Fix
Small jobs, and where people usually start
| Fix diagnosis | What is silently broken: indexing, forms, mobile, speed, schema, the legal pages. Credited against the repair. | £95 |
|---|---|---|
| Contained repair | One clear fault, repaired and tested. The diagnosis is included in the total. | £195 - £350 |
| Typical repair or recovery | Several connected faults, repaired, hardened and handed back. | £350 - £750 |
| Complex or bespoke PHP repair | Unfamiliar code, database faults or several days of development. Fixed quote after diagnosis. | From £750 |
| Website audit | Paid diagnosis of a site that is live but bringing nothing. | £150 - £250 |
| Competitor teardown | The top five in your town, pulled apart. Credited against a Market-first build. | £150 - £250 |
| Digital spend audit | Every subscription listed, with keep, replace or cancel against each one, and the payback maths. Credited against any build. | £95 - £150 |
| An hour on a screen share | Bring anything. Credited within 30 days. | £95 |
| Emails going to spam | SPF, DKIM and DMARC set up properly, and tested. | £150 - £300 |
| Rescue or move | Off Wix, off Squarespace, or away from a designer who stopped answering. | £400 - £900 |
| New business starter | Site, Google profile, email and socials, from nothing. | £1,200 - £1,500 |
| Speed overhaul | Core Web Vitals pass: images, caching, fonts, scripts, a before and after report and a 30-day re-check. | £250 - £600 |
Join Run Growth or above and the repair price is waived.
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Systems
Priced one at a time
| System | What it does | To build | Monthly |
|---|---|---|---|
| Search rankings | Show up when someone searches what you sell | £450 - £900 | included on Growth |
| Google profile | An eligible, accurate Maps listing connected to a useful customer route | £300 - £600 | included on Growth |
| Recommended by AI | Make the business easier for AI-assisted search to understand, retrieve and cite | £400 - £800 | included on Growth |
| Google Ads | Buy qualified attention with the spend, exclusions and useful outcomes visible | £350 - £700 | included on Growth |
| Content and social | Turn your real knowledge into useful pages, articles, email and social content | £400 - £800 | included on Growth |
| Newsletter | A customer list you control, with permission attached | £300 - £600 | included on Growth |
| Reviews automation | Ask every eligible customer at the right moment, without chasing | £300 - £600 | included on Growth |
| Online shop | Your checkout, your customers, no marketplace cut | £1,800 - £4,500 | included on Growth |
| Appointments | Customers book themselves, day or night | £700 - £1,200 | included on Growth |
| Table reservations | Direct reservations without the phone ringing mid-service | £600 - £1,200 | included on Growth |
| Ordering, no commission | Takeaway orders that stay yours | £900 - £1,800 | included on Growth |
| Gift vouchers | Sold from your own site, delivered clearly and redeemed once | £400 - £800 | included on Growth |
| Payments and deposits | Payment connected to the action you already sell | £300 - £500 | included on Growth |
| Customer records | One useful customer history instead of four disconnected lists | £1,500 - £4,000 |
included on Growth
or £35 - £45 a month on its own |
| Invoicing | Approved work becomes a clear invoice with one current state | £1,500 - £4,000 |
included on Growth
or £35 - £45 a month on its own |
| Client portals | Everything this client needs, only what this client may see | £900 - £2,500 |
included on Growth
or £30 - £40 a month on its own |
| Job board | Vacancies published clearly and applications kept in one dependable place | £500 - £1,000 | included on Growth |
| AI Assistant | The same useful question answered all day, without invented promises | £500 - £1,000 | included on Growth |
| Missed calls answered | Missed calls become useful next actions without invented promises | £800 - £1,500 |
included on Growth
or £35 - £45 a month on its own |
| Private AI, your server | Private where it matters, connected only where approved | £1,000 - £2,500 | included on Growth |
| MVP build | Your app idea working with real users and a measurable next decision | £3,000 - £10,000 | included on Growth |
| Rescue an old site | Lost access, or moving away from a platform | £400 - £900 | included on Growth |
| Speed | A slow site loses people in eight seconds | £250 - £600 | included on Growth |
| A second language | A complete second-language customer route, not a translated homepage | £300 - £600 | included on Growth |
At two systems, Run Growth already costs less than paying for them separately. Watch and Essential do not include systems - those run at £25 - £45 a month each. All twenty, and what each one does: bespoke software for small business.
Running costs
Two bills for the same website
One arrives every month for as long as the business exists. The other is a domain renewal you forget about.
Rented - the usual stack
£1,140 a year. Stop paying and it all switches off.
You are renting. Nothing here is yours, and the price is theirs to change.
Owned - what I build
About £100 a year. One build price before it, then nothing new.
The AI in these plugins calls an outside model, so it is billed at cost and you see the bill. Nothing is marked up.
The site runs itself for pennies. Run is for when you want me watching it.
That is the £49 a month, and it buys my attention - not the technology. See what a month of Run covers.
What moves the price
What makes it more
- Custom features. Anything that has to be built rather than configured.
- More than one language. Written natively each time.
- How many pages or products. A ten-page site and a hundred-product shop are not the same job.
Small print
Things worth knowing
- No VAT. I am not registered in the UK or Lithuania, so the price you see is the price you pay.
- Priced in pounds here. Lithuanian prices are set separately, in euros, not converted.
- You own everything from the day it goes live.
Half to start
The deposit books the time and starts the work.
I build it
You see it as it goes, not at the end.
Half at launch
Paid when it is live and you have signed it off.
It's yours
Domain, hosting, code, content. Leave anytime.
140+
websites built since 2009
30
businesses under my care right now
17
years doing this
6
countries
Questions
What people ask before they call
Why do web designers’ prices vary so much?
Because "a website" describes a £300 template and a £4,000 build with equal accuracy. Ask what research, content and aftercare are inside the number - that is usually where the difference is hiding.
What makes the price go up?
Custom features, extra languages, and how many pages or products there are. Design taste does not move it; things that have to be built rather than configured do.
Are there monthly costs after launch?
Only hosting and a domain, about £100 a year, unless you want me watching the site - that starts at £49 a month. Nothing I build charges a licence fee or takes a commission.
Is there VAT on top?
No. I am not VAT registered in the UK or Lithuania, so the price quoted is the price invoiced.
Do I have to pay it all up front?
Half to start, half when it goes live.
When should I not hire you?
If you need three pages up this week and nothing after that, a builder will do it cheaper and you will not miss me. Come back when something needs to be connected, run or fixed.
Next
Not sure which line you're on?
Book a call
Twenty minutes. Tell me what is not working and I will tell you what it costs to put right.
Book a callSend me the site
The £95 diagnosis, credited against the repair. You get the list either way.
Get the diagnosis