Practical website guides

Make the next website decision with less guesswork.

Plain-English guidance about choosing, improving and promoting a website. Start with the decision in front of you, not the technology behind it.

Knowledge libraryReviewed by Ernest

Three ways to learn. One carefully maintained library.

22Guides in this section
Clearplain-English explanations
Visibledates, scope and limitations
September 2026most recent content review

Start with the decision

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The guide library

Useful before you spend, and after you launch.

Search by the question you have or narrow the collection by subject. Every guide is written to help you make a practical choice.

22 resources shown

Guide36 min read

SEO Basics for Web Designers

Most SEO problems are baked in before anyone touches a plugin or writes a line of code. This guide covers what web designers need to think about…

Reviewed 8 March 2026

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Use the right kind of answer

Advice, steps and evidence have different jobs.

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Using this library

Useful questions, answered plainly.

Are these guides written for website developers?

No. They are written mainly for business owners and people responsible for a website. Technical detail is included only when it helps you compare an option, avoid a risk or ask a better question.

Does a guide replace advice about my own website?

A guide explains the general decision and common trade-offs. Your goals, current website, budget, data and technical constraints can change the right answer. Send Ernest the website address if you want the information applied to your situation.

How are guides kept current?

Each migrated guide carries a reviewed date. Material is checked and revised when the recommendation, platform or evidence changes materially. A date is kept visible so you can judge whether a time-sensitive detail needs confirming.

Can I suggest a question for a future guide?

Yes. Send the question and explain what you are trying to decide. Recurring, useful questions can become new guides, while a question specific to one website may be answered directly.

Your website is not a generic example

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