Website, article, email and social content
Say something worth reading. Put it where customers need it.
Your knowledge becomes clear, useful content in your voice. Use AI carefully with human editing, work from an interview, improve existing material or hire a professional writer directly with Ernest guiding the website brief.
Focused content project £400 - £800. The exact pieces and production route are agreed after discovery.
- 01ShapePurpose and readerclear
- 02DraftHuman or AI-assistedlabelled
- 03ReviewFacts, voice and claimschecked
Interactive content route
Choose what must work. Then choose how to create it.
Select the closest need. The source, production route, deliverable and measurement should all follow the customer purpose.
Start with the reader
What must a customer understand before they can choose this business?
- Source material
- Owner interview, current pages, real enquiries, offer details, prices, policies and proof.
- Suitable creation route
- Interview-led or AI-assisted first draft, then factual and editorial review.
Practical brief
Turn the strongest explanations into FAQs, sales replies, short posts and future article ideas.
Useful enquiries, calls, bookings, sales and where people leave the decision route.
Four honest production routes
Use the method that fits the subject and the standard.
AI is an optional production tool, not the author of your expertise. Sensitive, specialist or strongly voice-led work may deserve an interview or professional writer.
AI-assisted, human-edited
Ernest researches and structures a draft with AI assistance, checks it against your facts, edits the language and sends it to you for approval.
Useful for clear, repeatable subjects with strong source materialInterview-led
A focused conversation draws out the examples, distinctions and language that only the business can supply, followed by writing and review.
Useful for service pages, case studies and expert articlesProfessional writer
Ernest can suggest a suitable writer and guide the website brief. You contract, communicate, request corrections and approve the writer directly. Ernest takes no premium or commission.
Useful when 100% human-written copy is importantEdit existing material
Good information is retained while unclear structure, generic wording, unsupported claims and the route to action are improved.
Useful when the expertise exists but the page underperformsOne source, several useful forms
Reuse the thinking. Rewrite for the moment.
A durable source page holds the complete explanation. Email introduces it, social content selects a useful angle, sales replies answer the immediate question and search routes help people discover it.
Reuse is not pasting the same paragraph into every channel. The audience, context, length and next action change.
No murky authorship
Know who wrote, checked and approved the words.
Ernest does not sell an anonymous writing chain or add a margin to a writer’s fee. If a professional writer is the right choice, you receive the contact and website guidance, then work together directly while Ernest helps keep the content useful within the page.
Google guidance on who, how and why →Publication checks
Polished is not enough. It must be dependable.
The final check changes with the channel, but the principles remain: accurate facts, defensible claims, recognisable voice, an appropriate audience and a useful next step.
Start with a contained piece
Discover, source, draft, approve and learn.
The first project proves the working style and voice. A wider publishing rhythm is recommended only when there is a real audience, enough source material and a useful business reason.
- 01PurposeChoose the reader, decision and channel
- 02SourceCollect facts, experience, examples and evidence
- 03CreateUse the agreed human or assisted route
- 04ReviewCorrect facts, voice, claims and customer route
- 05PublishApprove, place, connect and observe
Content and systems together
Create the message. Build a sensible route around it.
Because Ernest also builds websites, search structures, newsletter systems and automations, the content can be placed in the real customer journey rather than delivered as a detached document.
Automation is shown as capability, not a recommendation to mass-publish unreviewed material.
Focused one-off content project
Agree the useful pieces. Then fix the scope.
The preliminary range suits a contained website, article, case study, newsletter or social-content project. Exact quantity follows discovery because source quality and review needs vary.
See all service prices →- Audience, purpose and channel brief
- Source-material and existing-content review
- Agreed interview, editing or assisted creation route
- Structure, draft and human editorial review
- Client corrections and final approval round
- Website placement or handover as agreed
Quoted separately: professional writer fees, large catalogues, substantial original research, translation, photography, video, paid media, newsletter platforms and ongoing production.
The Full Run care plan can include two ongoing posts a month when the website and content source are suitable.
Before creating more
Content and social questions.
Will you use AI to write my content?
Only when you choose the AI-assisted route. Ernest uses your source material, researches where needed, checks the draft against client facts, edits the language and sends it for approval. AI is not used as a substitute for business knowledge, specialist judgement or final responsibility.
Can I request content written entirely by a person?
Yes. Ernest can recommend a suitable professional writer and provide guidance for the website brief. You contract and communicate with the writer directly, request corrections and approve their work. Ernest takes no premium or commission and can continue to guide how the final material fits the website.
What can the £400 to £800 range include?
It is a preliminary range for a focused one-off project such as contained website copy, an article or case study, a newsletter or a practical social-content set. The exact number of pieces is agreed after reviewing the source material, research needs, chosen production route and revision requirements.
Do I approve content before it is published?
Yes. The client supplies or confirms the business facts, corrects anything that is inaccurate and approves the final version. Nothing should be published automatically as approved client information unless that separate publishing process and its safeguards have been explicitly agreed.
Can one piece be reused for email and social media?
Yes, when it is adapted rather than blindly copied. A complete source page can support a newsletter introduction, several social angles, sales replies and internal website links. Each version should fit its audience, context, length and next action.
Can you create ongoing content every month?
Yes, after the source, voice, approval route and useful publishing rhythm are clear. Ongoing production is quoted separately. The Full Run website care plan can include two posts a month where the website and source material are suitable.
Will more articles guarantee better rankings or AI mentions?
No. Publishing volume does not guarantee search rankings, recommendations or citations. The useful approach is to create original, accurate material that answers real customer needs, then connect it properly to the website and measure the outcomes the available platforms expose.
Bring a page, idea or recurring problem
Find the useful source. Choose the honest way to create it.
Tell Ernest what customers need to understand and what real knowledge the business can supply. You will get a clear recommendation for the content, creation route and first scope.