The problem
WordPress can load CSS, JavaScript, plugin assets and built-in features that an individual site does not need. That unnecessary work can reduce PageSpeed results and make optimisation harder to control consistently.
In-house product
AWD Optimiser
A configurable WordPress performance layer with an observed 20% PageSpeed gain
A closer look
The project, in use.
- 20% observed improvement in PageSpeed performance
- 8 client sites running it
- Bespoke WordPress plugin and PHP Built with
What the work changed
Built around the real job.
What I built
Optimises WordPress automatically, removes features it does not need to speed it up significantly, and disables updates.
What changed
The plugin now runs on eight client websites. Real before-and-after checks showed an observed PageSpeed improvement of around 20%, while centralising performance controls that would otherwise require repeated manual work.
More work
Related projects.
Plugin
AWD Spam Blocker
One WordPress defence layer for forms, registrations and AI-bot spam
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Plugin
AWD Schema with AI
One AI workflow for SEO, structured data and LLM visibility
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Plugin
AWD WebP Converter
Install it once; every new image becomes a lean WebP automatically
Read the project →Your project
Need something this considered?
Tell me what the business needs to do. I will reply personally and tell you what I would build.